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User Research in Games

Over the last five years, user research has become an important part of the game development process. It’s no longer acceptable for games to be obtuse and difficult to get into – the accessibility of...

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Is this the End of Gamification?

Gamification has become a popular topic within online marketing for the last few years. However, it has become a hot topic for debate, and has received a significant amount of criticism from blogs and...

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